Organizing a gig: BE SMART II

An Addition to my previous post which I posted a while back, a year or two ago.

http://klmosher.blogspot.com/2008/12/organizing-gig-be-smart.html

Understanding the event:

You are the organisers. You understand who and what type of band you invite to play at your show. You would've, if you are a good organizer, listened to their tunes they have sent to you or available on their sites.

Be sure to get the right amount of equipment.

Bands that are willing to play won't be expecting Fender/Marshall equipments, or any of that sort, but they will be expecting a good enough set of equipments to allow them to play a full set. Experiences have led me to realize how a wrong set leaves the band feeling disappointed.

If the band needs 3 amps, get three amps. If a band needs a keyboard stand or 2 microphones, get them. It isn't difficult to get things like these right. You cannot expect a band to thank you whole heartedly if by the end of the show, they needed to change their set or minimise their sounds, use a mixer, or any of that sort. Think it through.

A good promotion:

Don't depend on people to just find out about the event. As organizers, it is your responsibility to promote the event to as much extent possible. If this results in you having to walk around the streets handing out flyers, do it. It is not difficult to create an event page, with full details, and invite friends, tell them to invite friends, etc etc.

And be smart about where you promote. Promote at places where you know your targeted age group or giggers linger. Bukit Bintang, Kota Damansara, Uptowns... all that. Shopping malls too.

A good location:

A lot of giggers are teenagers. This means they usually rely on public transport or their own minimal transport to get there. Don't find a place where people will have difficulty in accessing. Take MCPA Hall. It was easy. Monorail station right in front of it. One Cafe. Monorail station right in front of it, and a very famous road behind (Chow Kit). People know these places. Even if you decide to get a place that is unknown or new, you must keep in mind how the transport to get there will be. I've been to a gig where only a handful people showed up because of transport difficulty.

Think it through. There are a lot more things to consider when you want to plan a gig.

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With Love,

KL Mosher