Organizing a gig: BE SMART

Before going on financial issues, and confirmations... have a self analysis first:

- Are you committed?

- Will you give up easily if you are faced with a sudden problem?

- How well do you take rejection and unreasonable negotiations?

- Are you good at solving problems?

- Are you spontaneous?

- Are you willing to sacrifice time and effort?

- Are you good at teamwork and cooperation?

- Are you careful with what you say and how you work?

- Can you make things work?

There you go. If it's a yes for all, you're ready to go.

It is not an easy thing, judging from observation and a bit of experience in the business of organizing events like gigs.

After knowing yourself and what you want to do with the gig, you have to know your status:

- With or without dependency on ticket sales, food sales, or any other form of profit, do you have enough money to foot the bills, the payments, the fees if anything goes wrong?

- Are your ticketing prices set right? Will crowds come?

- Is the place right? Convenient? Well known?

- Will there be any way to solve problems if things are delayed?

Man, the list can go ON, but I  sekarang macam malas sikit, don't feel like putting them all down.

Step One:

Before the gig, it is vital for you to remember that whatever happens, you're responsible. Therefore it is important that you, as an organizer, figure out the budget before even confirming any bands. Will you have enough to pay refunds if something goes wrong? Recently, I ada pergi dekat satu gig, and diaorang bagai organizers, tak buat baik, so in the end, performances semua terlewat sangat, and some bands kena pull out. And the organizers cannot even pay them the price they promised. This is just bad planning, bad predicting. Seriously.

Also, ini sebab ticket price pun terlalu mahal. Think about it. Which gig will attract more people? A gig with just-okay bands, and low price, or a gig with great bands but high price? Honestly, for the KL crowd, people will choose the cheaper gig! Memang.

If you want a gig to work, and you want a lot of people to attend, you have to come up with a price that will suit everybody. So everybody will come. And the profit will be amazingly successful. But no, just because the gig had an international band coming to perform, they shoot up the ticket price, so very little people came... so very little money was earned. Mana boleh jadi lah? Think AHEAD. The problem with the people nowadays is they don't think properly. They just organize gig to promote their name, promote the bands, but if you want to promote, promote well. Don't end up promoted as the-city's-suckiest-organizer. 

Some people make gigs just to "get to know each other". Yes. Fine. Get to know each other, but shit, there is no use in making a gig without profit. You have to make sure you get some money back from those that you pay the bands. Just in case something goes wrong, at least you can use ticket money to pay for whatever costs. Organizing a gig is not something you can simply tembak with. It's either gain or nothing.

Okay, so after the finance thing is cleared, get the bands.

Step Two:

BE FRIENDLY! But not too friendly sampai macam kurang ajar. Like  "EH WHATS UP! I WANT YOU GUYS TO PERFORM". Please... it is still a professional transaction, despite how easy-going and friendly our music scene is, lah... :)

Keep the common manners like Please and Thank You's. But don't be fake. If you are a "I love your tunes, really hope you guys think about it!", don't try to be a "I await with utmost impatience for your reply on this matter". Kan? You need to be in your comfort zone to be able to converse properly with the bands. And by being informal but polite to them, it makes them know you are human, and if you have any problems with budgets, tell them, so they will see you as an honest peminat muzik, not just a dude trying to make it big by organizing gigs just for show.

These bands will be performing for you and for the crowd. You got to be real and honest with the bands. Negotiate. If there is a problem with technical stuff, apologize to the bands, and explain and discuss what to do next. If things have gone wrong in your hands, maybe it's time to listen to what other people have in mind. Do not blame anyone else but you. You are the organizer. If you blame someone else, keep it to yourself, or for after the gig.

Step Three:

The scariest thing in gigs is the time management. The bands lined up to perform, the soundchecking, the sets going to be performed... everything you can imagine! As an organizer, you must know how to switch tactics, change plans within a click of a finger.

For example: The gig is supposed to end at 12am, but the gig started 3 hours late, due to technical problems. So instead of putting the best band last, put them on 5th last, so at least you are sure they will perform the set they agreed on. 

But honestly, to even make that bit successful, you got to get crowd. And to get crowd, step 2 has to be fulfilled.

Alright, here is me trying to pretend like I know everything about this business, but I'm just speaking from common sense, and what I feel were the main errors in some gigs I go to... SO. Take it or leave it :D

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With Love,

KL Mosher